Can You Build A 6 Figure Business With Only A Business Card?
YES! If you have a system…
“What do you mean you won’t sell me a website yet?” he asked in shock.
You don’t need a website yet, I replied.
What you need is a 6 Figure Business Card that automatically puts hot leads on your calendar…
And when you sell the heck out of that, THEN we’ll talk about building you a website.
My coaching mentor told me and told me…
Don’t waste time building a website!
Get out there and meet people, coach them, see them transform, make some good money…THEN hire an expert to build you a website!
[And, hey! just because you are an experienced consultant doesn’t mean that you have one of these nifty Automatic Client Generators either…]
How would you Speakers, Coaches and Consultants like to close 40-60% of the room to your email list?
How would you love to see an incentivized referrals so hot that your current customers are demanding their friends come see you too?
And this automatic system doesn’t even require a website, just a domain and I’ll show you how to build one right now…
Phase 1: Automate Building Your Hot Client Base
First Let's Focus Your Brand and Tagline
I’m assuming here that you have already built out your brand, tagline, look.
If not, its okay! It takes time and talking to people is how you find it!
It’s also something that I help my clients crystalize before we touch any of their marketing.
Your message must be consistent across your marketing, so take a minute here and ask your current clients:
- When you tell people about me, what title do YOU give me?
- What do you tell them that you love most about working with me?
- What pain were you in before I started working with you?
Now for me this was a real eye opener.
Here I thought I was a ‘Sales Funnel Specialist.’
You know what 3 of my clients said to me in a week?
Liz, you always talk me down off the ledge and get me focused and moving forward again.
You’ve brought my message into focus and helped me getting it out to help more people.
I was really burned by the person I worked with before and I felt like a victim.
You empowered me every step of the way.
You helped me take charge of my own business and I started profiting fast.
They tell their friends that I am their ‘Marketing Angel’ and that they have to talk to me before they do another thing with their website.
It blew me away. Here I thought I was just a tech.
And its why I’m speaking with you today.
Too many have gotten taken by web designers and marketers and I’m tired of it.
We’re here to change the world.
Our message is too important to get eaten up by sharks!
Do you see how talking to my clients focused my marketing AND got me fired up enough to get out there and USE IT!
That’s what I want for you 🙂
So ask your 2-3 most loyal clients those questions.
If you don’t already have your brand and tagline solid, this will help.
Build Your Free Consultation Funnel
Yes, you do not need a website to have a marketing funnel.
In fact, this funnel will be the backbone of your marketing in your website as well, so you are getting a jumpstart.
Plus, this funnel will make the profit you need to roll into building a website.
Remember, each phase pays for the next!
Step 1: Income Producing Business Card!
This is a super ninja step because it’s really 2 funnels in 1 – free consult + incentivized referral
Take a look at my card (this is the same layout I use with my clients too!):
The front needs to be glossy so that you look like you are an authority figure who just stepped out of a magazine.
The use of white space the font mimics high end magazines for a reason 😉
This is where you pull out your notes from your clients and see what they are calling you to put your tagline under your name.
I’m not quite yet ready to put ‘Your Marketing Angel’ under my name. Lol
So I put my tagline and rally cry here instead. You can use either. Use your client’s words if you want the most power.
My image is on the card for 2 reasons:
- People remember faces, not business names!
What they shake your hand and you talk, your face is the only way they are going to find you in a mountain of business cards.
- The eyes are the windows to the soul!
People do not trust you if they cannot see your eyes.
My image isn’t large because I like looking at myself or have a big ego.
It’s so you can see my eyes and know that I care about YOU!
Now the super ninja marketing is on the back…
Now my client graciously is allowing me to show her card because she is a an intuitive coach and for you coaches, you need everything that is on her card…
The back needs to be matte so that people can take notes.
Your Business Card must have ALL of these elements…
- Complimentary, not Free
I’ll be blunt again, in the coaching space, saying free is asking for a client who cannot afford you.
You can help those later, after we get you profitable.
- You cannot use the words ‘Strategy Session.’
That’s what it is, but people are really put off by that these days. The term is overused.
What you call your session is specific to your brand.
Terrie helps remove blocks to success, health and happiness, so hers is a ‘Critical Block Session.’
Another client of mine has a ‘Success Upgrade Session.’
Another has an ‘Integrated Health Session’ because he’s a wellness coach.
This is where you pull out your notes from your clients and see what their biggest pain it is that you solved for them.
What can you do, related to that pain in a 20min session?
That’s the offer you put on your card.
Are you an organization expert? ‘Take Back Your Time’ Session
Are you a business consultant? ‘Get Working ON Your Business’ Session
Are you a parenting consultant? ‘Get Your Kids to Listen’ Session
- Put a value to your session
You MUST put a dollar value to the session.
They will not know the value of the gift unless you tell them.
They will not value the gift and take action on it unless they know what it is worth in numbers.
How much do you charge for a 60 minute session?
Divide by 3 and you have the value of this 20 minute session. Simple.
If you leave this off, YOU WILL NOT CONVERT.
The people who have the money to pay you know that their time is valuable.
They want to know that your time is valuable, that YOU value your time.
That’s who they want to work with.
If you skip this piece you are hamstringing your business.
- Make their pain real
This piece comes is because I’m also coach.
I want you to write down your goals and keep them in front of you to keep you focused and to manifest them faster.
Terrie removes blocks for people. She wants them to crystalize what their major block is so they can see it when it may have been hiding before.
You know what else it does?
It pokes your pain and asks you what you are going to do about it!
And what’s offered on the card?
A way to fix that pain and make your goal happen.
And when her clients carry this block around in their wallet and finally get tired of not being able to take care of it quickly on on their own, who are they going to call?
The expert who identified your pain and gave you a clear, simple path to solve it of course!
- Make Referrals a Win Win!
I bet you a bottle of champagne that you are not asking for referrals effectively.
No one does.
What if you could empower your hot clients to give you referrals and hound their friends to call you!
This one little line at the bottom does that…Referred by:
The person receiving the card thinks the name is on there so that you can place whose friend they are.
You and the friend know that for every referral that shows up to their 20 minute session, they will get a 20 minute session…
or for every 3, its up to you and how much time you have and be generous
Referral based leads are the hottest and fastest converting.
Their friend has already said, “Man, you’ve got a problem and I know just the person to fix it!”
Usually referring clients just leave it at that.
With this system, they have a vested interest in following up on that referral FOR YOU, getting their friend to show up so that they get their session too.
IMPORTANT – When you give these cards out to your clients for referrals, ONLY give them 3 at a time.
3 is the magic number.
I’d always read that, but I had to prove it for myself! Lol
Let me tell you about wonderful hair dresser…
Whenever someone complimented my hair, I’d tell them about D’Anna and have to get out my phone and look up the number.
Finally I asked her for some cards.
She only had 3 left, so she gave me those.
I’d handed them out within a week.
So next time I said, Give me a stack!
I found that stack of 12 cards 3 months later when I cleaned out my car and all 12 were still there.
I loved D’Anna. I knew better. And I still had all those cards.
She moved to a new salon and gave me 3 cards and they were handed out within a week.
She had no referral incentive on them. I handed them about because she’s an awesome artist who makes everyone look good 🙂
ONLY give out 3 cards at a time!
ONLY order 100 cards at a time while you are focusing your message no matter how cheap vistaprints makes 500
Are you getting this?
This is JUST the business card.
Can you see how your business card should be doing all this work FOR YOU?!
People hand out their business cards knowing that they are destined for the recycle bin.
You waste a perfectly awesome opportunity to build a relationship over time.
Because that /gift link also puts them in your online system to…
- Opt-in for your email list
- Makes them qualify themselves to get to work with you
- Let’s them pick their own time that’s best for them
- Puts that time automatically on your calendar and notifies you of the appointment
And it all gets triggered by this seemingly simple business card…
Liz, why are you spilling the beans here for FREE for the whole world to see?
I’ll say it again, Marketing should pay for itself!
No matter what they tell you, a 6 week or 12 month course will not teach you all that I just showed you that is embedded in this seemingly simple business card…and that’s just Step 1 of Phase 1.
It’s okay! It’s not your fault!
I’ve been doing this since 2006 (you can see my story on Meet Liz 🙂
You don’t have 10 years to stop what you are doing and learn from the best, implement it, fail, succeed, crack the code and finally implement it.
You need to stay in your area of genius and change the world.
You need to stay out there, networking, helping people and then hire the experts in their area of genius to do the marketing for you.
Frankly, this is my area of genius and it's time for me to help more people.
I can do that best if you can afford our services (though I’ve priced my system well below industry standard because I’m tired of seeing good people get taken!)
So, I’m giving you Phase 1 as my gift to you.
If you are already at the stage that you want to talk about me building it for you, then you can check out lizhester.com/gift
If you are at the stage that you need to Do It Yourself for now. I’m giving you that knowledge and that power.
I want to empower you for the long haul.
It’s time for you to shine.
Please take what I’m giving you and get out there and help more people.
Help me make this world a fit place for my daughter and all our children.
Now let’s get back to work!
Step 2: Qualify Your Clients with a Free Application
Let’s be real. You only have so much time in your day.
You can’t help everyone.
Not everyone is ready to listen to you and do what needs to be done.
You have to filter and qualify who can work with you and you have to do it fast and cost effectively.
What if you could do it for free?
Dust off your gmail account. It’s time to build a free Google form.
If you do not have a website or an opt-in page on another platform, your /gift will go straight to this form.
You will still get their emails to put into your system when you build an autoresponder later.
If you do not already have an autoresponder set up… LEAVE IT ALONE!
Completely contrary to what you’ve been hearing?
We want you out there making money building your hot market, helping people not stuck behind a computer trying to figure out how to do it and what to say.
We’ll get you in profit and hire the expert to build that for you later.
If you do exactly what I say, you could be making real money within a week like Terrie.
So this is tech, so I’ve shot a short video for you to show you how to set up your free Google form.
If you do have a website and autoresponder, you’ll use Gravity Forms for integration purposes, but I’m not going to show you how because if you have those, you be getting out from in front of your computer and hiring the expert while you speak and network: lizhester.com/gift
You now have an automatic way to filter your clients and send them on to set their own time…which has a 30% higher show up rate than having a VA call and do it for you and is cheaper and easier too!
At the end of the Google Form you need a link to send them to your calendar and we are going to do that now.
The service is called TimeTrade.com and it will only cost you $50/year to put appointments on your calendar for you automatically…
Step 3: Automatically Set Appointments
No more fumbling with phones or emails, going back and forth until you both find a date that works.
TimeTrade empowers you both to find the optimal appointment slot in the least time and frustration.
After your prospect finishes the Google Form, they will get a link to your individual TimeTrade account.
Make sure you click the button for the Individual Level.
All you need is the Individual level at $50 a year.
Got ahead and sign up for it now.
Make sure you do the Individual Level, if you do the business level, when you activate your the account at the end of the trial, you'll have to start all over again at the individual with a different email and your links will stop working and people will not be able to make an appointment.
It’s a pain when they call and you have no idea where the system broke down.
This has happened to 2 of my clients, so now I make them pay for the correct level up front.
You’ve been warned 🙂
Once again, this is tech, so I shot a video to walk you thru it.
Remember to open a new browser so that you have my video showing you how in one window and you actually doing it in the other.
It’s the easiest and fastest way to deploy as well as learn…by doing!
Now you’ll take that TimeTrade link and put it in the Google Form and people can choose their own time and it will show up automatically on your Google Calendar and you’ll get an email notification!
I love backup notifications!
And TimeTrade and Google will alert you when the appointment is coming so that you don’t miss it!
If you have a website, use PrettyLink plugin and set up a redirect domain.com/time with the TimeTrade link to use on your Google Form. Then if you change the TimeTrade link later, you don’t have to mess with the Google Form, you just change the redirect. I like it to be easy to pivot marketing!
If you are overwhelmed and are at the point of hiring an expert, let’s talk 😉
Let’s address the elephant in the room…
You said I don’t need a website, so how does the domain.com/gift work?!
If you don’t have a website, in step 4 I’m going to show you how to register a domain and set up a redirect to your Google Form.
If you have a website, your /gift will go to a dead simple opt-in page that will redirect to your Google Form on completion and I’ll show you that in Step 4 too…
Step 4: Domain Redirect/Opt-In Page
This funnel I’ve been giving you right here is the EXACT funnel I use, my clients use and we are closing as many clients as we can handle every month.
We do it in 2 versions – with and without a website.
Without a Website:
- Go to godaddy.com or namecheap.com and register your domain
Here’s the short answer to, What domain do I choose?
I have this conversation constantly and here’s what I ask my clients:
- Are you creating a business that you want to sell one day? (if yes biz name) (usually no and got to question 2)
- How will people look for you on Google?
I’ll give you a clue…the answer is your name every single time.
We coaches come up with the greatest business names. They are inspiring and really cool and when they show up on an invoice, our clients never know who we are!
That’s why I had to do a DBA for mine so that you get your invoice from ‘Hester Enterprises.’
You know who Liz Hester is, right?
And you’ll never find my old marketing site in a million years.
Sure, ‘Eureka Marketing’ sounds cool, but who did you Google? Liz Hester, right?
Do your clients a favor,
Make yourself easy to find
Make yourself easy to pay
Register the name you go by in your business as your domain.
Yes I own ElizabethHester.com and all it does is redirect to LizHester.com because only my family is looking for Elizabeth 🙂
DO NOT spend thousands on a name that is already taken.
Go with NameLive.com or .org and spend $8 for the domain.
If you insist on getting your hosting at the same time ONLY use Bluehost.com.
We end up have to move everyone over there eventually.
They are reliable, emails get delivered and sites load fast.
And For about $100/year you get the domain name too.
ONLY get the base package. No bells or whistles. It’s all you need 🙂
- Redirect the whole domain to your Google Form.
I’m going to show using GoDaddy because that’s who I use.
Say what you will, when RegisterFly when belly up and all my domains were forcibly transferred to GoDaddy, they treated me right and their support has been excellent and I have had no problems with my domains (just do not get their hosting package. That sucks. Bluehost only for hosting)
Log into your Godaddy Account:
Click on your Name and Choose Manage Domains:
Click on the down arrow next to the domain name:
Choose Forward Domain:
Choose Add one now:
Enter Your TimeTrade Link, Hit Add and you are done!
Now you can put just domain.com on your card (no /gift) and it will take them immediately to your application.
If you have a website…
Then /gift can either be a redirect to your Google Form OR it can go to your opt-in for your master email list and have a reminder email to make sure that they signed up for a time.
Here’s what the opt-in page should look like:
Do you see how Terrie’s opt-in mirrors her business card just adding a way to opt in?
Let’s break it down:
- Testimonial to let them know why they should invest the time
- Your face so they know they are in the right place
- Simple headline that tells them what to do! “GET Your”…just like your card
- Apply now so that they know what comes next is the application
- Popup for email – This so called 2-step opt-in is critical. You get 30% higher more opt-ins than putting the Name and Email fields directly on the page
It’s simple. Mirrors the card and that ”Yes, I am ready” is key psychology too.
Let me show you what this looks like for my 60 minute consult…
Notice it’s the same? In my colors, testimonial at the bottom.
I am a more advanced marketer and I am split testing this page constantly for myself and to pass on to my clients, so when you go to lizhester.com/gift you may see a different variation of this page.
I’m showing you the control that has converted the best for me and my clients over time.
Keep it simple!
Once they put in their info, it redirects to the Google Form like everyone else.
This Funnel is the Backbone of All Your Marketing Going Forward!
How do I use it?
Let me count the ways…
- On my business card for hot prospects
- With my referrals so that prospects get on my calendar easily
- On my Call to Action slide at the end of my Signature Talk – closes 40-60% of the room to my list!
- At the end of my webinar when I close to Strategy Session
- With my Facebook ads as a free session
- On my joint venture funnel so that you can qualify yourself to me and set a time
And the list is growing!
This is the most versatile and highest profit margin funnel in my extensive bag of tricks after 10+ years of marketing and internet marketing…
What’s the catch?
This is a HOT MARKET funnel!
I’m assuming that you are out there talking to people, networking or speaking.
If you are not or not willing to do that, then don’t waste your time.
Traffic is the lifeblood of marketing. You’ve heard that a million times by now.
This funnel is fueled by human contact and referral.
If you are not willing to get out there and talk to people, then this is not the funnel, nor the system for you.
And let me tell it to you straight…
EVERYONE wants to build a website and have clients magically appear.
I have a personal development system too.
I want that too.
And I’ve spent 2 years building the systems and framework for it and I know what I’m doing!
It’s the unicorn of the internet…if I build it, they will come…and it doesn’t work that way.
All marketing has to have traffic, eyeballs, people to look at it.
Building out Phase 4: The PreFunded Webinar & JV Launch is expensive and takes lots of time.
And that’s why so many lose their shirts in the pursuit of it.
It’s damned sexy.
And I build them for my clients…but not till Phase 4!
If you go straight to Phase 4 your business suffers because you are putting so much time and money into building it, the product, the copy, the tech glitches, that
You are no longer taking care of your clients
You are no longer helping new clients, which is why you are in this business in the first place and
You are so bogged down, you lose your drive and zest for living
And you give up.
I’ve seen it over and over and over again.
I’ve helped client after client pick up the pieces again
Find their passion again.
Start with Phase 1: Automate Building Your Hot Client Base so that you bring in new clients effectively and automatically
Then use that base to pay for Phase 2, 3, 4 and more
Then you are ready for joint ventures and advertising to cold traffic in Phase 4.
I hope this little talk opened your eyes to what you have been missing in the glitz and glamour of internet marketing.
It’s the piece that’s been missing…how do you roll out marketing in profit?
This is just Phase 1 and you could be in profit again 🙂
Take a deep breath to center.
You’ve got this!
Here’s Some Great News.
I’ve set aside some time to personally review your current sales and marketing process, and design a fully customized, sustainable marketing plan for you …FREE.
This is a genuinely free offer, and there are no strings attached.
In fact, it’s even better than you realize.
Not only do we design the plan for you, we also create a detailed blueprint of exactly how it works and give you that as well …so you can deploy it immediately.
If that sounds interesting to you …
Here’s What To Do Next.
I’ve posted a short description of how this works, and my hidden motivation here.
Go here to read it.
Assuming you’re OK with my “hidden motives”, you’ll want to proceed to the next step.
That’s simply a an application so that we have all that we need to help you focus your marketing plan.
This Is NOT What You Might Be Thinking.
If you’re skeptical and are wondering if this is some kind of “bait and switch”, that’s understandable.
The good news is, it’s NOT.
In fact – it’s quite the opposite.
As you’ll see here, I’m willing to pay YOU money in the event you feel this free service was a waste of your time.
No strings attached.
It’s all spelled out in black and white here.
The “Catch” You’ve Been Looking For.
There are two.
First, we’re unable to extend this offer to just anybody.
There are some qualifications you’ll need to meet – the “biggest” being that you’re a real business, not a beginner, and not selling anything shady.
The second is this is very time sensitive …for a reason.
We’re a small company (by design) and can only offer a handful of these free blueprinting sessions each month.
They’re all granted on a first come, first served basis.
So if you found this article helpful, and would like to see exactly how these types of strategies could improve your sales on a consistent basis, go here.
We’ve set aside some time to design a fully customized plan for you …using the exact methods I described in this article.
…And we’ll do it for free.
If that sounds like something that could help you, go here before all availability is taken.
To Your Success!
PS The short version: I’ve set aside time for us to go over your Marketing Plan for free!
You’ll get the complete blueprint and at the end, if it’s a good fit, we’ll offer to help you roll it out.
I’ll even pay you if you feel it was a waste of your time
It’s all spelled out in black and white here.