“What do you mean you won’t sell me a website yet?” he asked in shock.
You don’t need a website yet, I replied.
What you need is a 6 Figure Business Card that automatically puts hot leads on your calendar…
And when you sell the heck out of that, THEN we’ll talk about building you a website.
My coaching mentor told me and told me…
Don’t waste time building a website!
Get out there and meet people, coach them, see them transform, make some good money…THEN hire an expert to build you a website!
[And, hey! just because you are an experienced consultant doesn’t mean that you have one of these nifty Automatic Client Generators either…]
How would you as a Speaker, Coach or Consultant like to close 40-60% of the room to your email list?
How would you love to see an incentivized referrals so hot that your current customers are demanding their friends come see you too?
How would you like an automatic system that doesn’t even require a website, just a domain and I’ll show the 5 Keys to the 6 Figure Business Card System right now…
Key 1: The Trust
Everyone knows that your prospect has to Like, Know and Trust you before they will become a client…
So I asked myself, could a business card increase your prospect liking and trusting you?
Yes! If you throw a little psychology at it.
You see, The 6 Figure Business Card is a finely tuned marketing tool and every part of this seemingly simple card and the automated system behind it leads to Your Ideal Client landing automatically on your calendar
And it starts with is simple psychological principle,
The eyes are the windows to the soul…
Most people, if they even put their face on their card, make it so small that you can barely recognize them, let alone see their eyes…
But the eyes are the windows to the soul and if they can look into your eyes, they feel like they know you…even if it is on a business card!
Take a look at my card: (This is the same layout that I use with my clients too)
My image is on the card for 2 reasons:
- People remember faces, not business names!
What they shake your hand and you talk, your face is the only way they are going to find you in a mountain of business cards.
- People do not trust you if they cannot see your eyes.
My image isn’t large because I like looking at myself or have a big ego.
It’s so you can see my eyes and know that I care about YOU!
NOTICE: My name is right next to my eyes to draw attention to them and to associate the warm feeling with my name!
And right under your name is your tagline, product name, or snazzy title.
This is where you pull out your notes from your clients and see what they are calling you to put your tagline under your name.
BONUS: Let’s Focus Your Brand and Tagline
I’m assuming here that you have already built out your brand, tagline, look.
If not, its okay! It takes time and talking to people is how you find it!
Brand is also something that I help my clients crystalize before we touch any of their marketing.
Your message must be consistent across your marketing, so take a minute here and ask your current clients:
- When you tell people about me, what title do YOU give me?
- What do you tell them that you love most about working with me?
- What pain were you in before I started working with you?
Now for me this was a real eye opener.
Here I thought I was a ‘Sales Funnel Specialist.’
You know what 3 of my clients said to me in a week?
Liz, you always talk me down off the ledge and get me focused and moving forward again.
You’ve brought my message into focus and helped me getting it out to help more people.
I was really burned by the person I worked with before and I felt like a victim.
You empowered me every step of the way.
You helped me take charge of my own business and I started profiting fast.
They tell their friends that I am their ‘Marketing Angel’ and that they have to talk to me before they do another thing with their website.
It blew me away. Here I thought I was just a marketer.
And its why I’m speaking with you today.
Too many have gotten taken by web designers and marketers and I’m tired of it.
We’re here to change the world.
Our message is too important to get eaten up by sharks!
Do you see how talking to my clients focused my marketing AND got me fired up enough to get out there and USE IT!
That’s what I want for you 🙂
So ask your 2-3 most loyal clients those questions.
If you don’t already have your brand and tagline solid, this will help.
I’m not quite yet ready to put ‘Your Marketing Angel’ under my name. Lol
So I put my rally cry here instead. You can use either. Use your client’s words if you want the most power.
The front needs to be glossy so that you look like you are an authority figure who just stepped out of a magazine.
The use of white space the font mimics high end magazines for a reason 😉
Now the super ninja marketing is on the back…
Key 2: The Pain
Now my client graciously is allowing me to show her card because she is a an intuitive coach and for you coaches, you need everything that is on her card…
The back needs to be matte so that people can take notes.
This pain piece comes in as a coaching and marketing piece.
As a coach, I want you to write down your goals and keep them in front of you to keep you focused and to manifest them faster.
Terrie removes blocks for people. She wants them to crystalize what their major block is so they can see it when it may have been hiding before.
You know what else it does?
It pokes your pain and asks you what you are going to do about it!
And what’s offered on the card?
A way to fix that pain and make your goal happen.
And when her clients carry this block around in their wallet and finally get tired of not being able to take care of it quickly on on their own, who are they going to call?
The expert who identified your pain and gave you a clear, simple path to solve it of course!
Most people, including me if I’m completely open, move faster away from pain.
That means that if you do not make your prospect aware that they are in pain, they likely will not get moving to solve it,
So it’s your job to make sure they know they have a problem.
Psychologically, most people feel that if you can describe the problem, you can solve it, so nailing the pain also positions you as an expert and their likely solution.
This is where you pull out your notes from your clients and see what their biggest pain it is that you solved for them.
What is it that your clients are always saying that you save them from?
“OMG! I’m so glad you came along, before you I was lost!”
Make a list of their pains they are always saying they are glad you helped them with.
Then ask yourself, what can I do, related to solving that pain in a 20min session?
And remember, diagnosing the pain is valuable too!
We’re going to punch the pain in the Why Now? section.
And they are going to write down, by their own hand the problem they are having and it is going to stare them in the face!
Terrie helps people remove blocks, so her’s says,
“Why Now? My Biggest Block is…”
They need to know that they are in pain now and are ready to take action NOW, so they need to write down WHY they want to get help now.
My “Why Now?” is a little different since I help make businesses more profitable:
I require you to write down your goal for your business by a chosen date…just like you would for goal setting or vision boarding.
And then, you write down where you are now.
The gap between those numbers is the pain that I help you fix.
Key 2: The Offer
The solution to the pain is the Offer you put on your card.
Since I work with entrepreneurs who close clients on the phone, we want the solution to be a ‘Strategy Session’
However, the words ‘Strategy Session’ have been so overused they’ve lost their perceived value, so now we replace ‘Strategy’ with the solution to their pain.
You’ll see this referred to in marketing as the ‘Irresistible Offer’
And you’ll usually see it used at the end of a presentation or webinar, but…
I incorporate that power technique right on your front line of marketing…your business card!
What you call your session is specific to your brand.
Terrie helps remove blocks to success, health and happiness, so hers is a ‘Critical Block Session.’
Another client of mine has a ‘Success Upgrade Session.’
Another has an ‘Integrated Health Session’ because he’s a wellness coach.
Are you an organization expert? ‘Take Back Your Time’ Session
Are you a business consultant? ‘Get Working ON Your Business’ Session
Are you a parenting consultant? ‘Get Your Kids to Listen’ Session
One last note – Your session is Complimentary, not Free
I’ll be blunt as usual, in the coaching space, saying free is asking for a client who cannot afford you.
Let’s start with those you can help AND can afford you and you can help the rest later, after we get you profitable.
Key 4: The Value
You MUST put a dollar value to the session.
They will not know the value of the gift unless you tell them.
They will not value the gift and take action on it unless they know what it is worth in numbers.
How much do you charge for a 60 minute session?
Divide by 3 and you have the value of this 20 minute session. Simple.
If you leave this off, YOU WILL NOT FILL YOUR CALENDAR.
The people who have the money to pay you know that their time is valuable.
They want to know that your time is valuable, that YOU value your time.
That’s who they want to work with.
If you skip this piece you are hamstringing your business.
Key 5: The Incentive
Make Referrals a Win Win!
I bet you a bottle of champagne that you are not asking for referrals effectively.
Almost no one does.
What if you could empower your hot clients to give you referrals and hound their friends to call you!
This one little line at the bottom does that…Referred by:
The person receiving the card thinks the name is on there so that you can place whose friend they are.
You and the friend know that for every referral that shows up to their 20 minute session, they will get a 20 minute session…
or for every 3, its up to you and how much time you have and be generous
Referral based leads are the hottest and fastest converting.
Their friend has already said, “Man, you’ve got a problem and I know just the person to fix it!”
The person calling already Likes, Knows and Trusts you because their friend does and has seen results.
They see your eyes and feel like they already know you.
Now most referring clients leave a referral at, “You’ve just got to call this guy.”
With this system, they have a vested interest in following up on that referral FOR YOU, getting their friend to show up so that they get their session too.
BONUS: When you give these cards out to your clients for referrals, ONLY give them 3 at a time.
3 is the magic number.
I’d always read that, but I had to prove it for myself! Lol
Let me tell you about wonderful hair dresser…
Whenever someone complimented my hair, I’d tell them about D’Anna and have to get out my phone and look up the number.
Finally I asked her for some cards.
She only had 3 left, so she gave me those.
I’d handed them out within a week.
So next time I said, Give me a stack!
I found that stack of 12 cards 3 months later when I cleaned out my car and all 12 were still there.
I loved D’Anna. I knew better. And I still had all those cards.
She moved to a new salon and gave me 3 cards and they were handed out within a week.
She had no referral incentive on them. I handed them about because she’s an awesome artist who makes everyone look good 🙂
ONLY give out 3 cards at a time!
ONLY order 100 cards at a time while you are focusing your message no matter how cheap vistaprints makes 500
Are you getting this?
This is JUST the business card…
Can you see how your business card should be filling your calendar FOR YOU?!
Most people hand out their business cards knowing that they are destined for the recycle bin.
You waste a perfectly awesome opportunity to build a relationship over time.
Because there is a whole ninja part to this card not only puts your prospects automatically on your calendar,
It also prescreens them so you are only talking to your Ideal Customers!
After all, we only have so much time in the day and we want to spend it on the people we can help the most.
This is where the /gift link comes in to save the day…
Every client of mine has a Name.com/gift link that puts their offline and online prospect automatically on their calendar.
That /gift link puts prospects into your automated system to…
- Join your email list so they can
- Qualify themselves to get to work with you
- Pick their own best time for their session
- Put that time automatically on your calendar and notifies you of the appointment
And it all gets triggered by this seemingly simple business card…
Liz, why are you spilling the beans here for FREE for the whole world to see?
I’ll say it again, Marketing should pay for itself!
No matter what they tell you, a 6 week or 12 month course will not teach you all that I just showed you that is embedded in this seemingly simple business card…and that’s just Step 1 of Phase 1.
It’s okay! It’s not your fault!
I’ve been doing this since 2006 (you can see my story on Meet Liz 🙂
You don’t have 10 years to stop what you are doing and learn from the best, implement it, fail, succeed, crack the code and finally implement it.
You need to stay in your area of genius and change the world.
You need to stay out there, networking, helping people and then hire the experts in their area of genius to do the marketing for you.
Frankly, this is my area of genius and it’s time for me to help more people.
I can do that best if you can afford our services (though I’ve priced my system well below industry standard because I’m tired of seeing good people get taken!)
So, I’m giving you this walk-through as my gift to you.
If you are already at the stage that you want to talk about me building it for you, then you can check out lizhester.com/gift
If you are at the stage that you need to Do It Yourself for now. I’m giving you that knowledge and that power.
I want to empower you for the long haul.
It’s time for you to shine.
Please take what I’m giving you and get out there and help more people.
Help me make this world a fit place for my daughter and all our children.
This Automated System is the Backbone of All Your Marketing Going Forward!
How do I (Liz) use it?
Let me count the ways…
- On my business card for hot prospects
- With my referrals so that prospects get on my calendar easily
- On my Call to Action slide at the end of my Signature Talk – closes 40-60% of the room to my list!
- At the end of my webinar when I close to my Consult
- With my Facebook ads as a free consult
- On my joint venture funnel so that you can qualify yourself to me and set a time
And the list is growing!
This is the most versatile and highest profit margin funnel in my extensive bag of tricks after 10+ years of marketing and internet marketing…
What’s the catch?
This is a HOT MARKET funnel!
I’m assuming that you are out there talking to people, networking or speaking.
If you are not or not willing to do that, then don’t waste your time.
Traffic is the lifeblood of marketing. You’ve heard that a million times by now.
This funnel is fueled by human contact and referral.
If you are not willing to get out there and talk to people, then this is not the funnel, nor the system for you.
And let me tell it to you straight…
EVERYONE wants to build a website and have clients magically appear.
It’s the unicorn of the internet…if I build it, they will come…and it doesn’t work that way.
All marketing has to have traffic, eyeballs, people to look at it.
And that’s why so many lose their shirts in the pursuit of it.
It’s damned sexy.
And I build them for my clients…but not till they are profitable with The 6 Figure Business Card System!
If you go straight to the internet your business suffers
Because you are putting so much time and money into building it, the product, the copy, the tech glitches, that
You are no longer taking care of your clients
You are no longer helping new clients, which is why you are in this business in the first place and
You are so bogged down, you lose your drive and zest for living
And you give up.
I’ve seen it over and over and over again.
I’ve helped client after client pick up the pieces again
Find their passion again.
Start with The 6 Figure Business Card so that you bring in new clients effectively and automatically
Then use that base to pay for the website, your evergreen product, your webinar, your joint venture launch and more
We can roll out all these for you, and the order that you do them matters to keep you thriving.
I hope this little talk opened your eyes to what you have been missing in the glitz and glamour of internet marketing.
It’s the piece that’s been missing…how do you roll out marketing in profit?
This is just Step 1 and you could be in profit again 🙂
Take a deep breath to center.
You’ve got this!
Here’s Some Great News.
I’ve set aside some time to personally review your current sales and marketing process, and design a fully customized, sustainable marketing plan for you …FREE.
This is a genuinely free offer, and there are no strings attached.
In fact, it’s even better than you realize.
Not only do we design the plan for you, we also create a detailed blueprint of exactly how it works and give you that as well …so you can deploy it immediately.
If that sounds interesting to you …
Here’s What To Do Next.
I’ve posted a short description of how this works, and my hidden motivation here.
Assuming you’re OK with my “hidden motives”, you’ll want to proceed to the next step.
That’s simply a an application so that we have all that we need to help you focus your marketing plan.
This Is NOT What You Might Be Thinking.
If you’re skeptical and are wondering if this is some kind of “bait and switch”, that’s understandable.
The good news is, it’s NOT.
In fact – it’s quite the opposite.
As you’ll see here, I’m willing to pay YOU money in the event you feel this free service was a waste of your time.
No strings attached.
It’s all spelled out in black and white here.
The “Catch” You’ve Been Looking For.
There are two.
First, we’re unable to extend this offer to just anybody.
There are some qualifications you’ll need to meet – the “biggest” being that you’re a real business, not a beginner, and not selling anything shady.
The second is this is very time sensitive …for a reason.
We’re a small company (by design) and can only offer a handful of these free blueprinting sessions each month.
They’re all granted on a first come, first served basis.
So if you found this article helpful, and would like to see exactly how these types of strategies could improve your sales on a consistent basis, go here.
We’ve set aside some time to design a fully customized plan for you …using the exact methods I described in this article.
…And we’ll do it for free.
If that sounds like something that could help you, go here before all availability is taken.
To Your Success!
PS The short version: I’ve set aside time for us to go over your Marketing Plan for free!
You’ll get the complete blueprint and at the end, if it’s a good fit, we’ll offer to help you roll it out.
I’ll even pay you if you feel it was a waste of your time
It’s all spelled out in black and white here.