Can You Build a 6 Figure Business with Only a Business Card?
YES! If you have a system…
“What do you mean you won’t sell me a website?” he asked in shock.
“You don’t need a website yet,” I replied.
“What you need is a 6 Figure Business Card that automatically puts hot, qualified leads on your calendar…
And when you fill up your client roster, THEN we’ll talk about building you a website.”
As my mentor told me and told me…
Don’t waste time building a website!
Get out there and meet people, help them, make some good money…THEN hire an expert to build you a website!
So let me ask you…
How would you like an automatic client booking system that doesn’t even require a website?
How would you as a Speaker, Coach or Consultant like to close 40-60% of the room when you speak to your email list?
How would you love to see an incentivized referrals so hot that your current customers are demanding their friends come see you too?
I’ll show the 5 Keys to the 6 Figure Business Card System right now…
KEYS To 6 Figure Business Card
1 • The Trust
2 • The Pain
3 • The Offer
4 • The Value
5 • The Incentive
KEY 1: THE TRUST
Everyone knows that your prospect has to Like, Know and Trust you before they will become a client…
So I asked myself, could a business card get your prospect liking and trusting you from the very beginning?
Yes! If you throw a little psychology at it.
You see, The 6 Figure Business Card is a finely tuned marketing tool and every part of this seemingly simple card and the automated system behind it leads to Your Ideal Client landing automatically on your calendar. It’s all built in!
And it starts with a simple psychological principle,
The eyes are the windows to the soul…
Most people, if they even put their face on their card, make it so small that you can barely recognize them, let alone see their eyes…
But the eyes are the windows to the soul and if they can look into your eyes, they feel like they know you…even if it is on a business card!
Take a look at my card:
(This is the same layout that I use with my clients too)
My image is on the card for 2 reasons:
- People remember faces, not business names!
What they shake your hand and you talk, your face is the only way they are going to find you in a mountain of business cards.
- People do not trust you if they cannot see your eyes.
My image isn’t large because I like looking at myself or have a big ego. It’s so you can see my eyes and know that I care about YOU!
NOTICE: My name is right next to my eyes to draw attention to them and to associate the warm feeling with my name!
The front needs to be glossy so that you look like you are an authority figure who just stepped out of a magazine. The use of white space the font mimics high end magazines for a reason 😉
Right under your name is your tagline, product name, or snazzy title.
Let's Focus Your BRAND and TAGLINE
I’m assuming here that you have already built out your brand, tagline.
If not, its okay! It takes time and talking to people is how you find it!
Branding is also something that I help my clients crystalize before we touch any of their marketing.
Your message must be consistent across your marketing, so take a minute here and ask your current clients:
- When you tell people about me, what title do YOU give me?
- What do you tell them that you love most about working with me?
- What pain were you in before I started working with you?
Now for me this was a real eye opener.
I kept telling everyone I was a ‘Sales Funnel Specialist.’
Which I am, but that’s not how my clients talked about me!
You know what 3 of my clients said to me in a week?
- Liz, you always talk me down off the ledge and get me focused and moving forward again.
- You’ve brought my message into focus and helped me getting it out to help more people.
- I was really burned by the person I worked with before and I felt like a victim. You empowered me every step of the way.
- You helped me take charge of my own business and I started profiting fast.
They tell their friends that I am their ‘Marketing Angel’ and that they have to talk to me before they do another thing with their website or marketing.
It blew me away. Here I thought I was just another marketer.
And it's why I’m speaking with you today.
Too many good people have been taken by web designers and marketers who said that they would build their site or their funnel without any understanding of the speaker, coach, consultant demographics, selling cycles and needs and I’m tired of it.
You and I are here to change the world.
That’s why we are speakers, coaches and consultants.
Our message is too important to get eaten up by sharks!
We need a proven marketing system to help us get our message out to our ideal clients without high overhead or technology that we cannot tweak when needed.
I’m sorry if I’m on my soapbox, but I’m passionate about how marketing pulls tribes together and changes the world!
And talking to my clients to find out what made me special to them not only focused my marketing message, it also got me fired up enough to get out there and DO IT even when it wasn’t easy!
That’s what I want for you 🙂
So ask your 2-3 most loyal clients those questions.
If you don’t already have your brand and tagline solid, this will help.
Now, I’m not quite yet ready to put ‘Your Marketing Angel’ under my name. Lol
So, I put my rally cry here instead. This is what crystallized after talking to my clients about their stories…they all needed the 6 Figure Business card so they could Build in Profit!
You can use either your rally cry or your client’s name for you.
What is key is that it ignites passion and makes the person reading it say, Tell me more!
KEY 2: THE PAIN
My client is graciously allowing me to show her card because she is a an intuitive coach and for coaches, you need everything that is on her card…
The back must be matte so that people can take notes.
This pain piece comes in as a coaching and a marketing tool.
As a coach, we want you to write down your goals and keep them in front of you to keep you focused and to help manifest them faster.
Terrie removes blocks for people. She wants them to crystalize what their major block is so they can see it when it may have been hiding before.
You know what else it does?
It pokes your pain and asks you what you are going to do about it!
And what’s offered on the card?
A solution to fix that pain and make your goal happen.
And when her clients carry this block around in their wallet and finally get tired of not being able to take care of it quickly on on their own, who are they going to call?
The expert who identified your pain and gave you a clear, simple path to solve it of course!
Most people, including me, move faster away from pain.
That means that if you do not make your prospect aware that they are in pain, they likely will not get moving to solve it,
So it’s your job to make sure they know they have a problem.
Psychologically, most people feel that if you can describe the problem, you can solve it, so nailing the pain also positions you as an expert and their likely solution.
This is where you pull out your notes from your clients and see what their biggest pain it is that you solved for them.
What is it that your clients are always saying that you save them from?
“OMG! I’m so glad you came along, before you I was lost!”
Make a list of their pains they are always saying they are glad you helped them with.
Then ask yourself, what can I do, related to solving that pain in a 20min session?
And remember, diagnosing the pain is valuable too!
We’re going to punch the pain in the Why Now? section.
They are now going to write down, by their own hand the problem they are having and it is going to stare them in the face!
Terrie helps people remove blocks, so hers says,
“Why Now? My Biggest Block is…”
They need to know that they are in pain now and are ready to take action NOW, so they need to write down WHY they want to get help now.
My “Why Now?” is a little different since I help make businesses more profitable
I require you to write down your goal for your business by a chosen date…just like you would for goal setting or vision boarding.
And then, you write down where you are now.
The gap between those numbers is the pain that I help you fix.
KEY 3: THE OFFER
The solution to the pain is the Offer you put on your card.
Since I work with entrepreneurs who close clients on the phone, we want the solution to be a ‘Strategy Session.’
However, the words ‘Strategy Session’ have been so overused they’ve lost their perceived value, so now we replace ‘Strategy’ with the solution to their pain.
You’ll see this referred to in marketing as the ‘Irresistible Offer.’
And you’ll usually see it used at the end of a presentation or webinar, but…
I incorporate that Irresistible Offer right on your front line marketing…your business card!
What you call your session is specific to your brand.
Terrie helps remove blocks to success, health and happiness, so hers is a ‘Critical Block Session.
Another client of mine has a ‘Success Upgrade Session.’
Another has an ‘Integrated Health Session’ because he’s a wellness coach.
Are you an organization expert? ‘Take Back Your Time’ Session
Are you a business consultant? ‘Get Working ON Your Business’ Session
Are you a parenting consultant? ‘Get Your Kids to Listen’ Session
Why is it a 20 minute consultation?
I’m assuming that you are an expert at what you do or you would not have found me.
In 20 minutes, you can diagnose a problem and its solution.
What you cannot do in 20 minutes is fix their pain for them!
The problem we have as experts is that the pain and its solution just stand out so obvious to us. And for us the solution is simple… but executing the solution is NOT simple and cannot be done in a single session.
That’s why you are having the consultation. To see if your solution to their problem is a good fit for both of you. And then you make an offer and move forward together.
If you have a 60 minute session, you will be tempted to fix the solution on the spot – which you cannot do – but you will give the impression you can, and this is why you are not getting more clients.
My session is 60 minutes because I’m a good girl and spend 20 minutes diagnosing the problem, 10 minutes creating a plan and 30 minutes offering to help you execute the plan – if it’s a good fit for both of us.
Your session needs to be no longer than it takes to diagnose the problem, create a plan and offer the next step together.
And you need a proven process for the consultative session. If you do not have a proven process for the conversation, you will start fixing instead of offering the solution. That’s why I stick to my process and make sure that my client’s have it customized to their business too.
Which brings us to a crucial piece that most miss…
KEY 4: THE VALUE
You MUST put a dollar value to the session.
They will not know the value of the gift unless you tell them.
They will not value the gift and take action on it unless they know what it is worth in real numbers.
How much do you charge for 60 minutes of your time?
Divide by 3 and you have the value of this 20 minute session. Simple.
If you leave this off, YOU WILL NOT FILL YOUR CALENDAR.
The people who have the money to pay you know that their time is valuable.
They want to know that your time is valuable, that YOU value your time.
That’s who they want to work with.
If you skip this piece you are hamstringing your business.
I cannot stress this enough. Every client who has fought me on this has come back crying weeks later with no clients and then had to wait, wasting time and money, to get their cards reprinted.
Think about how much your time is worth and how much your clients time is worth and make sure you are setting up the expectation of the value up front.
And yes, the value will go up over time as your calendar fills up and your clients are seeing more and more success and are paying you more :
KEY 5: THE INCENTIVE
Make Referrals a Win Win!
I bet you a bottle of champagne that you are not asking for referrals effectively. Almost no one does.
What if you could empower your hot clients to give you referrals and hound their friends to call you!
This one little line at the bottom does that…Referred by:
The person receiving the card thinks the name is on there so that you can place whose friend they are. And it is, but…
You and the friend know that for every referral that shows up to their 20 minute session, they will get a 20 minute session of their own…
or for every 3, they get 60min. Its up to you and how much time you have and what lights a fire under them to make sure their friends show up to their appointment.
Referral based leads are the hottest and fastest converting.
It’s an endorsed lead. Their friend has already said, “Man, you’ve got a problem and I know just the person to fix it!”
The person calling already Likes, Knows and Trusts you because their friend does and has seen results.
It’s like Oprah recommending a book or a doctor. If Oprah likes them, they must be amazing!
Their friend tells them that you can help them and when they are handed your card they also see your eyes, so they feel like they already know you, possibly like you and trust you because their friend does. All the heavy lifting is done for you!
Now most referring clients leave a referral at, “You’ve just got to call this gal,” but you are going to having them following up with their friends and making sure they call, because with this system, they have a vested interest in following up on that referral FOR YOU, getting their friend to show up so that they get their session too.
How to Hand Out Cards for Referrals
When you give these cards out to your clients for referrals, ONLY give them 3 at a time.
3 is the magic number.
I’d always read that, but I had to prove it for myself! Lol
Let me tell you about my wonderful hair stylist…
Whenever someone complimented my hair, I’d tell them about D’Anna and have to get out my phone and look up the number.
Finally I asked her for some cards.
She only had 3 left, so she gave me those.
I’d handed them out within a week.
So next time I said, Give me a stack! She gave me 12.
I found that stack of 12 cards 3 months later when I cleaned out my car and all 12 were still there.
I loved D’Anna. I knew better. And I still had all those cards.
She moved to a new salon and gave me 3 cards and they were handed out within a week.
What did we just prove?
ONLY give out 3 cards at a time!
They can, and will!, ask for more when those are gone and their people have show up to their consultation.
Also, ONLY order 100 cards at a time while you are focusing your message. Yes Vistaprints will give you a killer deal to order 500, but trust me, you’ll be throwing 400 away as you get your offer more and more Irresistible
It’s ‘only’ a business card – Ha!
It’s the first line of your marketing! The first impression of your business. And it has all the psychology of a full marketing campaign built in one, little, viral billboard.
Is your business card making you 6 figures?
Are you getting this?
This is JUST the business card…
You don’t even have to have the calendar automation built in that I do for my clients to put qualified prospects automatically on their calendar.
It’s best because there are several more stages of qualifying your ideal prospect in the automation, but even without it, replace the /gift with your phone number and these cards can get your phone ringing.
Can you see how your business card should be filling your calendar FOR YOU?!
Most people hand out their business cards knowing that they are destined for the garbage.
They’re wasting a perfectly awesome opportunity to build a 6 Figure Business with a rabid army of recruiters…but now you know better.
And there’s more.
There is a whole ninja part to this card that puts your prospects automatically on your calendar,
and also prescreens them so you are only talking to your Ideal Customers!
After all, we only have so much time in the day and we want to spend it on the people we can help the most.
This is where the /gift link comes in to save the day
Every client of mine has a Name.com/gift link that puts their offline and online prospect automatically on their calendar.
That /gift link puts prospects into your automated system to…
- Join your email list so they can
- Qualify themselves to get to work with you
- Pick their own best time for their session
- Put that time automatically on your calendar and notifies you of the appointment
And it all gets triggered by this seemingly simple business card…
Liz, why are you spilling the beans here for the whole world to see?
I’ll say it again, Marketing should pay for itself!
No matter what ‘they’ tell you, a 6 week or 12 month course will not teach you all that I just showed you that is embedded in this seemingly simple business card…and that’s just Step 1 of Phase 1.
It’s okay! It’s not your fault!
I’ve been doing this since 2006 (you can see my story on About Me :))
You don’t have 14+ years to stop what you are doing and learn from the best, implement it, fail, succeed, crack the code and finally implement it across multiple industries – including life coaching, speaking, network marketing, info-marketing and more.
You need to stay in your area of genius and change the world.
You need to stay out there, networking, helping people and then hire the experts in their area of genius to do the marketing for you.
Frankly, this is my area of genius and it’s time for me to help more people.
I need to show you what you can do right, so you can stop doing it wrong.
So, I’m giving you this walk-through as my gift to you.
If you are already at the stage that you want to talk about me building it for you, then you can check out lizhester.com/gift
If you are at the stage that you need to Do-It-Yourself for now. I’m giving you that knowledge and that power.
I want to empower you for the long haul.
It’s time for you to shine.
Please take what I’m giving you and get out there and help more people. Help me make this world a fit place for my daughter and all our children.
Click Here To Get Your Own 6 Figure Business Card System and Automatically Put Hot Prospects On Your Calendar
This ONE Automated System is the Backbone of ALL Your Marketing Going Forward!
Name.com/gift will be your call to action on your business card, your speaking gigs where you cannot sell, your social media, your website, your virtual summit appearances, your webinars, your speakers one sheet and every lead magnet on hundreds of ads that you will split test.
Are you getting this?
This ONE Automated System will give you a jumpstart everywhere!
How do I use it myself?
Let me count the ways…
- On my business card for hot prospects
- With my referrals so that prospects get on my calendar easily
- On my Call to Action slide at the end of my Signature Talk – closes 40-60% of the room to my list!
- At the end of my Webinar when I close to my Marketing Consult
- With my Facebook ads as a Marketing Consult
- On my joint venture funnel so that you can qualify yourself to me and set a time
And the list is growing!
This is the most versatile and highest profit margin funnel in my extensive bag of tricks after 14+ years of direct marketing and internet marketing…
What’s the catch?
This is a HOT MARKET funnel!
I’m assuming that you are out there talking to people, networking or speaking. (That’s, after all, how you likely found me, or referral.)
If you are not or not willing to do that, then don’t waste your time.
Traffic is the lifeblood of marketing. You have to have an Irresistible Offer AND people to see it! You’ve heard that a million times by now.
THIS funnel is fueled by human contact and referral.
If you are not willing to get out there (online or offline) and talk to people, then this is not the funnel nor the system for you.
And let me tell it to you straight…
EVERYONE wants to build a website and have clients magically appear…
It’s the unicorn of the internet…if I build it, they will come…and, frankly, it doesn’t work that way at first.
I get 20-30 people a day now join my list from seemingly thin air. Once you build up some critical mass, this funnel puts pre-qualified prospects on your calendar literally while you sleep. But first…
All marketing has to have traffic, eyeballs, people to look at it. And ads are expensive to build, buy and maintain.
And that’s why so many lose their passion and their businesses in the pursuit of it.
Yes, it’s damned sexy!
And I do build these cold market funnels for my clients…but not till they are profitable with The 6 Figure Business Card System!
If you go straight to the cold traffic your business suffers!
Because you are putting so much time and money into building it, the product, the copy, the tech glitches, that:
- You are no longer taking care of your clients
- You are no longer helping new clients, which is why you are in this business in the first place and
- You are so bogged down, you lose your drive and zest
- And you give up.
I’ve seen it over and over and over again.
I’ve helped client after client pick up the pieces again.
Find their passion again.
And start with The 6 Figure Business Card to bring in new clients effectively and automatically!
Then use that revitalize client base to fund the website, your evergreen product, your webinar, your joint venture launch, live events and more!
We can roll out all these for you, but the order that you do them matters to keep you in profit and thriving.
We’ve cracked that code too. And we’ll hold you to rolling out in the order that will keep you in profit!
I hope this little talk opened your eyes to what you have been missing in the glitz and glamour of internet marketing.
It's the critical piece that's been missing…
How do you roll out marketing in profit?
I just showed you Phase 1 and with this alone you could put qualified prospects automatically on your calendar and take your business to the next level 🙂
Now, take a deep breath to center.
You’ve got this
Here's Some Great News
You don’t have to do it alone.
I’ve set aside some time to personally review your current sales and marketing process, and design a fully customized, sustainable marketing plan for you…FREE.
This is a genuinely free offer, and there are no strings attached.
In fact, it’s even better than you realize.
Not only do we design the plan for you, we also create a detailed blueprint of exactly how it works and give you that as well …so you can deploy it immediately.
If that sounds interesting to you…
Here's What To Do Next
I’ve posted a short description of how this works, go to lizhester.com/gift and opt-in, just like I showed you above.
Then fill out the application so that we have all that we need to help you focus your marketing plan.
This Is NOT What You Might Be Thinking
If you’re skeptical and are wondering if this is some kind of “bait and switch”, that’s understandable.
The good news is, it’s NOT.
In fact – it’s quite the opposite.
There Is No Charge For This and There Is No Catch.
…Which of course leads you to wonder, “Why would you do all of this work for free”?
Well, in the interest of full transparency, this is how I get clients.
I use the same funnels I build for you and a consultation is part of it!
A good percentage of the people who I do this for end up asking us to actually build all of their marketing for them.
When that happens, my in-house team and I actually build all the web pages, build the follow-up campaigns, and implement everything for the client so they can stay in their area of genius and focus on serving their clients.
So that’s my “hidden motivation” for doing this.
This Is NOT A “Sales Pitch In Disguise”
Far from it.
You’ll get no pressure to become a client because we let the value of the work speak for itself.
The marketing plan that we design for you, will be absolutely transformational for your business.
I guarantee it.
But anyone could say that, couldn’t they?
Which is why I’m willing to make you this promise:
I’ll Give You $200.00 If You Don’t Like It
If you tell me that we’ve wasted your time during our conversation,I’ll immediately PayPal you $200.00 to compensate you for the hour or so we spend together.
There’s no “fine print” here. No “catch”.
The bottom line is, we’ll design you an amazing marketing plan for free and we’ll even give you a blueprint of it so you can deploy it at once.
After that, you might want to become a client. Or not. I won’t pressure you either way.
And if you think I wasted your time, I’ll PayPal you $200.00.
The “Catch” You’ve Been Looking For
There are two.
First, we’re unable to extend this offer to just anybody.
There are some qualifications you’ll need to meet – the “biggest” being that you’re a real business, you have a product and are not selling anything shady.
The second is this is very time sensitive…for a reason.
We’re a small boutique company (by design) and can only offer a handful of these free blueprinting sessions.
They’re all granted on a first come, first served basis.
So if you found this expose helpful, and would like to see exactly how these types of strategies could improve your sales on a consistent basis, go here.
We’ve set aside some time to design a fully customized plan for you …using the exact methods I described in this article.
…And we’ll do it for free.
If that sounds like something that could help you, go here before all availability is taken.
To Your Success!