Over half of people don't buy the first time they see something (according to Hobspot).
But you know they are interested or you wouldn't have their email.
So why didn't they click?
They get distracted! They're checking their email on their phone while in line, just like you, but fortunately for us, that’s okay–because mobile readers who open an email a second time from a computer are 65% more likely to click through (according to Campaign Monitor).
So those are your hottest buyers…as long as you followup.
And if you follow up with a deadline, say a discount that is going away or limited time free shipping, you'll get them moving even faster.
Keep It Super Simple by only asking them to do one thing.
Ellipsis noted that emails that have a single call to action increased clicks 371% and sales 1617%.
So, all you have to do is to only ask for one action to increase your results immediately!
And in this fast-paced world with too many things to do, we still can only really do one thing at a time.
So if you ask the people in your email list to do more than one thing, what happens?
More likely, they do nothing because you’ve asked for too much and they’re overwhelmed.
That’s why those who only have one ‘Call to Action,’ or one Ask are getting 1617% more sales from their emails.
So next time you go to stuff your newsletter with links, remember that if you want more sales from your emails, KISS!
Finally, make segmented offers!
Hobspot noted that consumers who purchase products through email spend 138% more than those who don't receive email offers.
As simple as it sounds, are you making enough offers?
People have joined you because they want your solutions, are you offering them to them?
Rather than offer all your solutions at once, go offer them one at a time in segmented campaigns.
Marketers who use segmented campaigns note as much as a 760% increase in revenue (Campaign Monitor).
This simply means sending a series of emails with a single offer. This makes sure that you give them an opportunity to take you up on that single offer before you go to the next.
In fact, if you want to see even more examples of small tweaks that yield big profits fast – download your Winning Email Checklist now>>