Every other week, some expert will tell you that email doesn’t work any more …but they’re probably just saying that because they want you to buy their Social Media course.
Here’s the truth about email:
72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. (MarketingSherpa)
61% of consumers prefer to be contacted by brands through email. (Statista)
Even 73% of millennials prefer communication from businesses to come via email. (Adestra)
And the ROI on emails is still making businesses super happy:
On average, for every $1 spent on email marketing, businesses can expect an average return of $42. (DMA)
59% of respondents say email is their biggest source of ROI. (Emma)
Email marketing drives $44 in ROI for every $1 spent. (Campaign Monitor)
But the challenge with email is this:
What do you email so people will engage and buy?
Glad you asked!
If you want to see the small email tweaks that you can do to get more profits from every email… download your Winning Email Checklist now>>