Today, we're drawing a line in the sand and redefining what email marketing means for us. You see, it's not just about sending out messages and hoping for the best.
Email marketing is a process and a system that, when done right, doesn't just pay for itself – it provides the foundation for sustainable business growth and profitability.
In fact, according to a report from the Direct Marketing Association (DMA), 66% of consumers have made online purchases due to email marketing and that, on average, for every $1 spent on email marketing, businesses can expect an average return of $42.
Campaign Monitor found that marketers who use segmented campaigns note as much as a 760% increase in revenue.
While Litmus discovered this breakdown of email marketing ROI by industry:
Software & technology: 40:1
Marketing, PR, & advertising agency: 42:1
Retail, ecommerce, & consumer goods or services: 45:1
Media, publishing, events, sports, & entertainment: 45:1
Travel, tourism, & hospitality: 53:1
And while we hear pieces of successful email marketing all the time – like you need a converting website, an engaged social media presence, an hot email list, and maybe even webinars. But amidst all this advice, we often miss the bigger picture.
The secret to ROIs like this isn't in having just one piece. It's in the sequence, the harmony of all these elements coming together and the order in how we roll it out, and the backbone of this entire process is your email marketing.
Because when your message aligns with your ideal client and your marketing machine – that’s where success is created.
Email marketing is the secret ingredient, the thread that ties it all together.
It is the ongoing communication that turns a casual visitor into a loyal customer, a passive Tribe into an active community. It nurtures relationships, builds trust, and drives sales.
It gives you the 7 marketing touches that you need in order to make a sale, but only if you do it right, because there is a lot of misinformation out there.
I want you to close your eyes and envision what your dream business looks like. How many clients do you want to serve a month? How much profit do you want to make a year? Can you feel the success? The fulfillment?
That's our goal we're building towards and we’re going to use proven systems and metrics to get us there.
We’re going to build the solid backbone of your business to get the 7 marketing touches needed to get to a sale and it all starts with your Tribe, nurtured through your email marketing.
Walk with me, one step at a time before you try to run. Trust the process. It has worked for others and it can work for you too, if you listen to Liz and go one step at a time – even if you don’t completely get why we are doing it! It all comes together like a Swiss Clock, even if it feels at the time like all you have is a bunch of parts 🙂 We’ll get there together – one step at a time.
Are your emails building your community and turning a profit? Get the Winning Email Checklist to see what’s missing now>>