How often to mail is one of the most asked questions I get…often with the most emotional response to the answer! After all, according to Campaign Monitor, email marketing drives $44 in ROI for every $1 spent, and Fluent says that even 68% of millennials say...

First, I’m not a lawyer, so you are going to talk to one. So what I can do is give you the outline and then you’ll know some questions to put to your lawyer. Second, if you do not have a terms and conditions page with your terms, policies and procedures for keeping...

No, I’m not talking about your language. Ultimately, the key is to keep your emails looking clean, simple, and personal. You want your emails to land in the Primary Inbox, not the spam filter, so keep it simple, like jotting a note to a friend. Why? Because Google and...

Remember our KISS principle? Keep It Super Simple? The same applies to the look of your emails.  Your goal is to create an email that's easy to read and engaging, without overwhelming the reader. A successful email usually has a clean layout, with plenty of white...

Now, marketing is not simple. It’s a Swiss clock with a beating human heart! But by reminding ourselves to keep our email marketing part super simple, we keep ourselves from going off track. You see, at the heart, email marketing is about dashing off a note to a...