Today, we're drawing a line in the sand and redefining what email marketing means for us. You see, it's not just about sending out messages and hoping for the best.  Email marketing is a process and a system that, when done right, doesn't just pay for itself - it...

First, use automation. Automation is just a fancy way of saying “send special messages to people who might want to buy something, at just the right time”. The reason you want to use automation is because Automated email campaigns have an average ROI of 122% (according...

Most people don’t realize that automated bookings get way better fill rates than ‘regular’ phone booking. Forbes has pointed out that AI can communicate directly with clients to find suitable times, eliminating the back-and-forth emails typically needed and...

Most small business owners will tell you that email and text doesn’t work any more …but they’re probably just saying that because they don’t have a proven, automated system, because, until now, setting one up is hard. Here’s the truth about AI scheduling: According to...

Everything in this post is written assuming that you have something to offer, that people want it, and that it's good. (I know ...you're probably like, "well ...of course!". But still - you can't be too careful these days.) As Zig Ziglar always said, “If you give...