Let’s take these actionable steps and enhance your email strategy, specifically focusing on crafting compelling subject lines and boosting open rates. First, we’ll break down the impact of even such a small improvement at the start of your email journey—the subject...

Every other week, some expert will tell you that email doesn’t work any more …but they’re probably just saying that because they want you to buy their Social Media course. Here’s the truth about email: 72% of people prefer to receive promotional content through email,...

First, followup Over half of people don't buy the first time they see something (according to Hobspot). But you know they are interested or you wouldn't have their email.  So why didn't they click? They get distracted! They're checking their email on their phone...

Did you know that you can get 1617% more sales from your email list by doing one thing? According to WordStream, “Emails that have a single call to action increased clicks 371% and sales 1617%.” That really just means that you can only ask people to do one thing....

How often to mail is one of the most asked questions I get…often with the most emotional response to the answer! After all, according to Campaign Monitor, email marketing drives $44 in ROI for every $1 spent, and Fluent says that even 68% of millennials say...