Let’s take these actionable steps and enhance your email strategy, specifically focusing on crafting compelling subject lines and boosting open...

Every other week, some expert will tell you that email doesn’t work any more …but they’re probably just saying that because they want you to buy...

First, followup Over half of people don't buy the first time they see something (according to Hobspot). But you know they are interested or you...

Did you know that you can get 1617% more sales from your email list by doing one thing? According to WordStream, “Emails that have a single call to...

How often to mail is one of the most asked questions I get…often with the most emotional response to the answer! After all, according to Campaign...

First, I’m not a lawyer, so you are going to talk to one. So what I can do is give you the outline and then you’ll know some questions to put to...

No, I’m not talking about your language. Ultimately, the key is to keep your emails looking clean, simple, and personal. You want your emails to...

Remember our KISS principle? Keep It Super Simple? The same applies to the look of your emails.  Your goal is to create an email that's easy to...

Now, marketing is not simple. It’s a Swiss clock with a beating human heart! But by reminding ourselves to keep our email marketing part super...