I see this question a lot! And the answer is in 2 parts. 1. People respond to your emails in many ways that you may not be realizing. When they open...
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A Step-by-Step Guide to Boosting Email Open Rates
Let’s take these actionable steps and enhance your email strategy, specifically focusing on crafting compelling subject lines and boosting open...
The Truth About Email
Every other week, some expert will tell you that email doesn’t work any more …but they’re probably just saying that because they want you to buy...
Here Are Three Things You Can Do TODAY to Start Seeing More Sales from Email…
First, followup Over half of people don't buy the first time they see something (according to Hobspot). But you know they are interested or you...
1617% More Sales from Emails
Did you know that you can get 1617% more sales from your email list by doing one thing? According to WordStream, “Emails that have a single call to...
How Often Do I Mail My List?
How often to mail is one of the most asked questions I get…often with the most emotional response to the answer! After all, according to Campaign...
Keeping Your Email Marketing Legal
First, I’m not a lawyer, so you are going to talk to one. So what I can do is give you the outline and then you’ll know some questions to put to...
Clean Emails for the Win!
No, I’m not talking about your language. Ultimately, the key is to keep your emails looking clean, simple, and personal. You want your emails to...
The Golden Image Trick in Emails
Remember our KISS principle? Keep It Super Simple? The same applies to the look of your emails. Your goal is to create an email that's easy to...
Keeping Email Marketing Super Simple
Now, marketing is not simple. It’s a Swiss clock with a beating human heart! But by reminding ourselves to keep our email marketing part super...
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