Blog - Liz Hester

Why Email Marketing Just Works!

Today, we're drawing a line in the sand and redefining what email marketing means for us. You see, it's not just about sending out messages and...

Here are three things you can do TODAY to fill your schedule with hot leads

Marketing 911

First, use automation. Automation is just a fancy way of saying “send special messages to people who might want to buy something, at just the right...

How to Turn Your Database Into Appointments Automatically!

Marketing 911

Most people don’t realize that automated bookings get way better fill rates than ‘regular’ phone booking. Forbes has pointed out that AI can...

The Truth About AI AutoScheduling

Marketing 911

Most small business owners will tell you that email and text doesn’t work any more …but they’re probably just saying that because they don’t have a...

Read this if you want to fill your calendar from social media…

Marketing 911

Everything in this post is written assuming that you have something to offer, that people want it, and that it's good. (I know ...you're probably...

Hey, did you know that by doing just one thing, you can get a whopping 35% increase in bookings?

Marketing 911

It's called "AI scheduling". Basically, it means letting AI text back and forth with your client base or leads and set the appointments for you. For...

The Truth About Booking Leads on Social Media with AI

Marketing 911

Most small business owners are told that AI is too new and just a gimmick… but they’re probably just saying that because they don’t know how social...

How to Win with Email Every Time – or the Winning Email Mantra

Marketing 911

“They” like to say that email marketing doesn't work, but that’s because they are doing it wrong 😉 Marketers like to try to scare people into...

The One Thing That Increases Calendar Bookings by 35%

Marketing 911

Did you know you can increase your bookings by 35%, in 7 days or less, by implementing one thing? It’s simple! Businesses utilizing 24/7 automatic...

Automatic Booking Done For You with the Power of AI

Build in Profit System

How Much Is It Costing Your Business To Not Have the Appointments You Need? Let's face it, most businesses are great at turning appointments into...

Your Gift From Liz Hester

Discover How Your Marketing Could Generate $9000 in the first 30 Days…

YES! SHOW ME HOW!

How Often Do I Mail My List?

How often to mail is one of the most asked questions I get…often with the most emotional response to the answer! After all, according to Campaign Monitor, email marketing drives $44 in ROI for every $1 spent, and Fluent says that even 68% of millennials say...

Keeping Your Email Marketing Legal

First, I’m not a lawyer, so you are going to talk to one. So what I can do is give you the outline and then you’ll know some questions to put to your lawyer. Second, if you do not have a terms and conditions page with your terms, policies and procedures for keeping...

Clean Emails for the Win!

No, I’m not talking about your language. Ultimately, the key is to keep your emails looking clean, simple, and personal. You want your emails to land in the Primary Inbox, not the spam filter, so keep it simple, like jotting a note to a friend. Why? Because Google and...

The Golden Image Trick in Emails

Remember our KISS principle? Keep It Super Simple? The same applies to the look of your emails. Your goal is to create an email that's easy to read and engaging, without overwhelming the reader. A successful email usually has a clean layout, with plenty of white...

Keeping Email Marketing Super Simple

Now, marketing is not simple. It’s a Swiss clock with a beating human heart! But by reminding ourselves to keep our email marketing part super simple, we keep ourselves from going off track. You see, at the heart, email marketing is about dashing off a note to a...